Upon successful completion of this unit, students will be able to

• describe the three key elements of motivation,
• explain the difference among the most prevalent theories of motivation,
• demonstrate how theories of motivation are used to develop organizational reward systems, and
• apply theories of motivation to themselves to better understand their own personal motivations.

Description

This assignment requires students to analyse a case relevant to the conditions being experienced in the restaurant industry as it pertains to connecting organizational culture, diversity, values, attitudes, motivation, accountability, and talent management.

Required Materials

Konrad, A & Birbrager, L (2020). Gusto 54: Creating a Culture of Ownership and Accountability. Ivey Publishing.

Instructions

1. Thoroughly read the case. It is recommended that you read 2-3 times.
2. Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
   • As of January 2020, what is Gusto 54’s competitive advantage? If COVID-19 had never happened, would you have believed that the group would be able to maintain this advantage? Why or why not?
   • How would you define Gusto 54’s culture as of January 2020? Does your definition vary throughout the case?
   • What role does values, attitudes, and diversity play at Gusto 54? Do you consider the values, attitudes, and diversity to be a strength or weakness at Gusto 54?
   • Do you agree or disagree with the steps that Gusto 54 took to build its “people-first” culture? Why or why not? What are the key challenges facing Gusto 54 in January 2020 (before awareness of the upcoming COVID-19 pandemic)?
   • If COVID-19 had never happened, which challenge would have been Gusto 54’s largest barrier to continued growth? How would you suggest the group tackle this challenge?

A.1 Sales Ceet of Goods Bald dress Profit Operating Expenses Operating Income et Innose before Tunes and Extraordinary Items Income Tax Het Income before Extraordinary Ite Extraordinary Gain (Loss) Het of Tax Net Income 2013 4335,000 $227,900 $109,200 $45,770 861,430 $18,440 045,743 $13,729 $32,033 08 $32,033 100.00 60.004 32.004 13.66% 18.341 4.40% 13.661 4.309 9,564 0.004 F.34 BRONT BERE Analytic Review Procedures-Planning December 31, 20x20x Comparative Income Statemente in thousands of dollare) 2010 1 $200,000 $215,600 $64,400 042,330 $35,070 19,940 13,110 14.341 10.500 $1,235 $9,003 " 100.00% 77.00% 23.004 18.124 7.301 1,20% 4.00 1.624 2003 3.06 0.444 3.30% $212,000 8205,440 $62,560 841,400 821,140 04.700 $12,400 14,150 18.310 10 00.310 A 4 $274,500 300.00 77.00 $211.365 23.00 15.224 2086 7.701 3.304 4.50% 1.534 3.00 3.009 143,135 $42,000 Prepared by Date: Revieved by Date: 821,339 00,240 $12,995 13,069 $9.936 (02,650) 46,376 2045 4 100.00 $244,000 77.90% $205,436 . 23,004 15.30% VOL'L 3.004 4.705 3.414 3.294 -0.974 $61,364 $40,640 820,604 $0,150 B12,534 $3,740 ALL'OR 04 100,00% 17,00% 23.00 15.25% 7.954 3.05% 4.70% 1.418 3.299 0.00% 3.294