M2 Case Analysis: Evolving Trends in Fitness and French Fries

By Himgspendra - Own work, CC BY-SA 3.0

Read the case study about Evolving Trends in Fitness and French Fries beginning on page 258 of the text.Then, respond to the questions (labeled Discussion Questions) provided at the end of the case on page 259 in your textbook, usingsupporting evidence of your conclusions. Be particularly careful to include theory or other support from the text and other sources to document your ideas specific to the firm.

This case is a bit different from the case in Module #1.In the case for Module #2, you will be analyzing the data provided in the case.Today the use of data is becoming more and more important to consumers as they make decisions. Because of the many online resources available, consumers are able to find data and hopefully make more informed choices about which products or services would work best for them.

Note:Three of the questions on p. 259 have a dot or bullet in front, rather than a number.The other three questions are numbered. All six questions on p. 259 should be answered. Each of the six questions should labeled and each question should be answered individually. Do not combine the answers into one long essay.

.Submit your case response in this section of the module by attaching the document.