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(M2) The following questions assess your understanding of the Resource Based View of the firm (a) Choose one of the following resources from one of
(M2) The following questions assess your understanding of the Resource Based View of the firm (a) Choose one of the following resources from one of the following cases we have studied this semester and apply the Resource Based View of the firm to draw a conclusion about whether that resource can lead to Sustained Competitive Advantage: (1) Coca Cola's national bottling network, (2) The Body Shop's unique corporate culture (which caused its employees to be immensely dedicated to the firm's mission ), or (3) Disney's 70 year library of beloved children's movies. (7 points]
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