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Ma Kettle brand kettle chips decides to run a promotion on their original flavor chips. Their models tell them that they made $25,000 in incremental
"Ma Kettle brand kettle chips decides to run a promotion on their original flavor chips. Their models tell them that they made $25,000 in incremental sales. With a profit margin of 40% and a cost of $15,000 to run the promotion, what is Ma Kettle's Return on Marketing Investment for this promotion?"
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