MabHill Corporation $($MBH$)$ is a U$.$S$.$ MNC in an industry noted for its intensive competition and dominated by $3$ global competitors, one of which is MBH$.$ MBH holds a $50$ percent market share $($SOM$)$ in the U$.$S$.,$ a $40$ percent SOM in Europe, a $15$ percent SOM in Japan, and a $10$ percent SOM in Latin America. MBH should concentrate on increasing its SOM in