Mac is planning to open a retail store but wants his store to be different from others in the neighbourhood. He wants to focus his attention on the decor, music, and crowding in his store, which may alter how purchase decisions are made. These features are referred to as: a. physical surroundings. b. purchase tasks. c. temporal effects. d. social surroundings. For market research to be helpful, data must be: a. compiled from both primary and secondary sources. b. reported using a standardized template. c. translated into findings and recommendations that lead to marketing action. d. Interesting, as well as, useful