Macro-environment Political and Legal Mcdonald's Malaysia has made their marketing decisions based on the political and legal factors. Their operations are much affected by the government policies on the regulations of fast food operation. a. Political Factors: i. The government controls the marketing of Mcdonald's Malaysia and the license given to open the Mcdonald's restaurant. ii. Mcdonald's Malaysia must follow Syariah Law in Malaysia whereby all products sold have to be Halal in consideration of the major population of Muslims. In fact, McDonald's Malaysia has been awarded a Halal certificate. Mcdonald's* Malaysia 100% Halal An acknowledgment from Department of Islamic Advancement of Malaysia (JAKIM) that all McDonald's Malaysia products including imported sauces are completely Halal. m . UPTILE WHERE MAARICA iii. McDonald's marketing is HIACO AMER PACIFIC KON, BIT under government's control in the concern of society's health in Malaysia. The governments are concerned about the health issues SARATEN BE JAPAN SELAM MALAYALA faced by the young people scans Coffee thang childers ave care besins and carelpineplay issues. Department of Jalawns Advancement of Malaysing A butAIse Act 1998 in Malaysia. This act controls the term of any franchise agreement and conduct a scheme of registration for franchisor, franchisee and franchise broker