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Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called high - low pricing. Which of the following correctly describes high - low pricing? A
Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called "highlow pricing." Which of the following correctly describes highlow pricing?
A Retailers do not have to use promotions.
B Some products are priced high, others are priced low, and still others are priced at bargainbasement level
C Retailers charge an everyday low price with no special promotions.
D The retailer charges higher prices on an everyday basis, coupled with frequent sales and other price promotions.
E The retailer does not have to run sales on selected items.
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