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Madison is a media relations specialist at Eastman Chemical. Her job is to inform the public of the organization's mission, policies, and practices in a
Madison is a media relations specialist at Eastman Chemical. Her job is to inform the public of the organization's mission, policies, and practices in a positive and credible manner. Unlike advertising, which pays for it, she must develop relationships with all sorts of publics. She has learned that in public relations ____________. a. Maintaining relationships is an end in itself. b. Sometimes it helps to slip a $20 bill. c. Maintaining relationships is not critical. d. Maintaining relationships keeps critics from lodging complaints
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