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Madison-Reed is a hair-coloring business that manufactures and distributes hair-coloring products to big cosmetic stores. It has recently decided to use the internet to sell
Madison-Reed is a hair-coloring business that manufactures and distributes hair-coloring products to big cosmetic stores. It has recently decided to use the internet to sell directly to end customers. This is an example of which type of strategy? Backward integration ON Forward integration Product development O Horizontal integration
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