magine that you want to go on a solo trip in a few weeks and you are eager to get your preparations started.

1. The next day, when you wake up in the morning, just before going to the office, you switch on the television to watch the news. During the ad break, the commercial of an airline shows up, which demonstrates how they serve amazing in-flight meals that could put even five-star hotels to shame. 15 secs into the ad, you switch the TV off and head out for office.
2. While driving to the office, you see a huge billboard of the same airline that says, 'Get 20% off on your flight tickets if you book a round trip'. "A good deal," you think to yourself as you drive past.
3. Later in the evening, your friend tells you about the fantastic experience he/she had in the flight previous night, which was with the same airline, and how cheap he got those airline tickets for.
4. So, you start looking up the same airline on Google and complete flight and hotel booking.

Which of the above elements do you think are part of the:

a. Stimuli

b. Influencers

c. Decision

Stimuli: 1&2

Influencers: 3

Decision: 4

Stimuli: 1

Influencers: 2&3

Decision: 4

Stimuli: 1&2

Influencers: 4

Decision: 3

Stimuli: 1

Influencers: 2

Decision: 3& 4