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Maier, V., & Zenovia, C. P. (2012). The impact of internal and external environment upon the competitiveness of firms. Managerial Challenges of the Contemporary Society

Maier, V., & Zenovia, C. P. (2012). The impact of internal and external environment upon the competitiveness of firms. Managerial Challenges of the Contemporary Society, 4, 20-23.

1. Select a Canadian publicly-traded company and discuss how its internal and external environment has impacted its performance and strategy.

2. Was the company quick enough to act/prepare for these changes?

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