Main product is Violife Vegan Cream Cheese

MKTG 111 - COMPETITIVE ANALYSIS You are required to conduct a competitive analysis of the product your instructor has assigned and four direct competitors. Use the table below to capture details on your product, its marketing mix, and how it compares to competitors. Remember to edit your work carefully to keep it accurate, brief, and precise. This competitive analysis should also identify the form of market segmentation used by each product such as mass marketing, segment marketing, niche or individual marketing as noted on pages 140143 of your textbook