Mainstreet Communities, LLC (Mainstreet) is a multi-family and mixed-use developer that creates apartment buildings. Some of its developments include live-work and commercial office spaces and some have retail stores and restaurants on the ground floor. Mainstreet is a privately held company. The owner, Jordan Amari, has asked that the development team repurpose the square footage in an existing building to include a climbing gym. The expense of this change cannot be justified economically and this same square footage could be used for additional apartments and rental income, but Mr. Amari has always wanted a climbing gym. As the project manager of this project, what project selection method do you recognize this to be?

• a. Quantitative
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• b. Multi-criteria Decision Analysis
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• c. Sacred Cow
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• d. Delphic