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maintain and update, which had not been taken into consideration. It was also released siX weeKs after the planned date which meant that they missed
maintain and update, which had not been taken into consideration. It was also released siX weeKs after the planned date which meant that they missed the wedding expo season. 8. the centre is booked and running at an approximate 20% capacity rate now which falls The original budget was blown out by $13,000. short of the estimation. Question a. Develop a report on the outcomes of the promotional activities conducted, including an evaluation of the outcomes and issues arising as identified above. The report should be formatted to align with the Marino Style Guide and be written in a clear and concise way so that it is appropriate for the audience of stakeholders and the CEO. Your report should include: A summary of the case study information - the metrics and other results. You must make use of graphs and tables to include data of the metrics and results provided in the case study. An evaluation of the impact of the promotional activities on the strategic goal and promotional objectives. A report on costs and timelines and an analysis of the benefits from the activities. A review of the planning process - what improvements or changes could be made to better the outcomes of promotional activities next time. Recommendations for improvements to the website and tuture promotional activities. Provide at least two recommendations for website improvement and at least two new ideas for future promotion (other than what you have already reported on) with an explanation of how the activities will help to achieve the goals and objectives. Submit your report to your assessor
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