Question
Majata is a large, long-established, and now widely diversified company mainly manufacturing industrial products in more than ten divisions. Divisional managers are paid a bonus
Majata is a large, long-established, and now widely diversified company mainly manufacturing industrial products in more than ten divisions. Divisional managers are paid a bonus which is largely dependent on the division meeting its budgeted return on investment (ROI) target. One of the divisions in the group is the Forgings Division. The budgeted ROI figure for Pangs in 2003 is 13.2%. The budgeted profit is$10millionandthecapitalemployedis$76million.Anewopportunity for investment has arisen in Pangs and this opportunity was not included in the 2003 budget. Before considering the specific investment opportunity it is worth just briefly looking at some background to the Pangs Division. Traditionally, the Pangs Division had produced a high-volume, low value-added product range. However, the strategic emphasis of the division was changed some years ago and it now concentrates on highly specialized, large, high-quality, lower-volume products for two main related groups of customers. Demand is more predictable in these market areas and there is less competition but the market is still subject to major cyclical fluctuations. The division enjoys formally recognized status as a high-quality supplier with several of its major customers. Each new pro- duct needs expensive specially developed design work and tooling which is carried out under contract for a customer. Because of this there is a need to maintain the design and technical capability of the division. Only one other company in the world has a plant to match the new investment made by this division. More recently the division has made significant investments in computer-aided design and integrated automated manufacture of dies. The engineering manager is now arguing for the acquisition of a major new investment in forging equipment which would give a world lead to the company. However, the rest of the divisional management team are resisting the proposal and have decided not to support it. Details of the new investment proposal are as follows.
Thenewproposedequipmentwouldprovidethedivisionwithatechnical forging capability unmatchedbyanyothercompanyin theworld andwouldhelptodevelopmarketsforprecisionproductionoflargepartsizeswhichhavebeenbeyondtherangeofexistingequipment.Thefinancial projections are as follows:
$m
Initialinvestment Netcashflows | 20 |
Year1 | 4 |
Year2 | 5 |
Year3 | 15 |
Year4 | 15 |
Year5 | 15 |
Netpresentvalueat15% | 13.16 |
You are required to discuss the use of divisional financial measures ofperformance using the information given for the Pangs Division as thebasis for the discussion.
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