1. Major food companies and smaller grocery stores in the inner city are applying the marketing concept as they learned it. They are giving people what they want, as measured by store sales. They are not making much of an effort to encourage people to buy products that are more nutritious. Is this a problem as you see it?
2. Food costs more in the inner city than it does in the more affluent suburbs. Do marketers have any responsibility to change the situation? If not, does the government have any responsibility, or should people be free to buy, sell, and eat whatever they want at whatever cost, with no interference from the outside?
3. Poor health costs all of us in higher medical bills and lower productivity of the work force. If major food companies will not promote nutrition to poor people, should that function be taken over by nonprofit organizations such as churches, schools, and the government? What would you recommend?
4. Inner-city stores sell lots of snack items, soda, beer and cigarettes, but little fruit and vegetables. Would you try to do anything different if you were a grocery store owner? What would motivate you to try to sell items that are more nutritious?