Major Market Segments for Patagonia Segment the market on at least two dimensions (for example, income and user status, or geography and usage rate, of lifestyle and benefits sought, etc., see Chapter 7) and identify at least three different segments that the combination of these dimensions creates that could be targeted. Explain why the segmentation strategy you chose leads to market segments that are measurable, accessible, substantial, differentiable, and actionable (see Chapter 7). Make sure that all of the customers in a given segment have similar needs. (Hint: you should consider at least one psychographic variable in your segmentation strategy.) Create a table similar to table A1.1 (this time with segments and features/benefits) Segment Customer Need Corresponding Feature/Benefit 1 2. 3