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Major Strategies Worksheet Company: Macy's Inc Integration -Backward Integration Possible strategy for Macy's Inc -Forward Integration Possible strategy for Macy's Inc -Horizontal Integration Possible strategy

Major Strategies Worksheet

Company: Macy's Inc

Integration

-Backward Integration

Possible strategy for Macy's Inc

-Forward Integration

Possible strategy for Macy's Inc

-Horizontal Integration

Possible strategy for Macy's Inc

Intensive

-Market Penetration

Possible strategy for Macy's Inc

-Market Development

Possible strategy for Macy's Inc

-Product Development

Possible strategy for Macy's Inc

Diversification

-Related

Possible strategy for Macy's Inc

-Unrelated

Possible strategy for Macy's Inc

Defensive

-Retrenchment

Possible strategy for Macy's Inc

-Divestiture

Possible strategy for Macy's Inc

-Liquidation

Possible strategy for Macy's Inc

Porter's Main Strategies

	Cost Leadership	Differentiation
Broad Market	Type 1	Type 3
Narrow Market	Type 2	Type 4

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