Makan Segar Bhd (MSB) is a company engaged in the business collecting agriculture produce from farmers, processing the producatand distributing it to the malls. The following is the information related to the company's performance evaluation. Target Up to 6% 2016 2015 Revenue growth Average selling price per product Industry average selling price (RM) Numbers of malls buying MSB's product Client retention rate 5.5% 4% RM220 RM235 240 to 250 230 to 240 20 46% Increase by 10% Increase by 5% 79% 2.5% 25 50% 77.5% 5% Employee retention rate Wastage of raw material Industry average New products launched Average time taken to launch a new product 78% 3.5% 2.5% 4. 3 months 3% 4 3 months 2 months Required: a) Explain the concept of Balance Scorecard. b) Assess the performance of MSB using the Balance Scorecard. c) Suggest TWO (2) ways to improve the performance measurement system in MSB.