MAKE A BUSINESS PLAN TO COMPETE WITH LARGE COMPANY

Baunnings Warehouse is one of Australias favorite brands with its low-priced hardware and outdoor goods.

Baunnings celebrates its people, including customers and workers. Their narrative style of advertising shows front-line personnel telling stories of DIY accomplishments ordinary people, relating to other ordinary people, with similar lifestyles.

Customers come to Baunnings because there is always someone to help them find what they are looking for in the large and sometimes overwhelming warehouse. This level of excellence in customer service is also evident in the childrens workshops that Baunnings holds in-store. Children can learn how to pot a plant or how to build a box. The adult version of this kind of education happens in weekend do-it-yourself (DIY) workshops, as well as in the aisles where the retail assistants give comprehensive explanations at the point of purchase.

In hosting such in-house workshops, Baunnings is demonstrating a connection with consumers lifestyle and behavior. Rather than just showing the consumer the location of a certain product in a certain aisle, the front-line personnel have a conversation about which tools are best for the job at hand, how to use the tools and how to ensure the project is completed in an optimal manner. Task: 1. Note the way Baunnings Warehouse run the business - the products, layout, customer service, pricing, their online space, click and collect facility, and other marketing aspects. 2. To some extent Baunnings warehouse is running a near monopoly in the hardware/gardening/electrical and building products sector in Australia. Your plan is to establish a formidable competitor for Baunnings. While your products are likely to be the same or similar, your marketing plan should win you in the competition. Prepare a Marketing Plan that will help you to achieve your objective. 3. Your Marketing Plan should include the following:

a. Customer profile specifying the segments of customers who are likely to be your target customers, and their profile in terms of buying habits. b. Potential customers - identifying your potential customerseither geographically or with an industry-wide analysis. c. Sales forecasting combining best personal judgment with reliable market informationto forecast sales for next 5 years. d. Competition - identifying the competition. Baunnings is obviously your biggest competitor. However, there may be other current or potential competitors. e. Outside factors -This analysis focuses on changing trends in demographics, economics, technology, cultural attitudes, and governmental policy. These factors may have substantial impact on customer needs and, consequently, expected services. f. Major strengths and weaknesses A SWOT analysis of your marketing plan in comparison to Bunnings warehouses strengths and weaknesses.