1. Make a catching and convincing introduction of a marketing strategy in putting up Shawarma Business in Philippines.

2. Make a Marketing Implementation

a. Structural issues

b. Tactical marketing activities

3. Make step by step marketing plan

a. Feasibility study

b. Target client

c. Sustainability plan

d. Legal work permit

4. Evaluation and Control

a. Formal controls

b. Informal controls

c. Implementation schedule and timeline

d. Marketing audits