make a comment on this: I related to Markus Mutz's TED Talk on supply chain transparency. His application of blockchain technology and digital tools to close the knowledge gap in supply chains is consistent with my view that technology can revolutionize society. Mutz has an amazing verification procedure uses machine learning and real-time GPS data. It provides tangible proof of a product's path, increasing my confidence in making informed, sustainable decisions. My shopping experience is made more personal by employing RFID tags and QR codes for traceability, which tells me where products come from. Although Mutz hopes to apply this strategy to other sectors of the economy, scalability and widespread industry acceptance are critical. I hope companies realize how important it is to adopt these technologies to improve supply chain transparency more broadly. The customized digital experiences for many customer scenarios show a careful comprehension of our wide range of requirements. Whether at a busy supermarket or a leisurely restaurant, having access to essential information increases the overall consumer experience. While I agree with Mutz's prediction that algorithms will influence consumer choices, moral issues must always come first. Although I find the concept of algorithms reflecting my beliefs appealing, it is crucial to make sure they are ethically designed and take into consideration a range of tastes. Finally, I would want to say that I support Markus Mutz's project because I think technology has pushed up the ability to positively impact society. I hope that technology will help create a more open, ethical, and sustainable market as we negotiate this changing terrain