make a Digital Marketing Strategy and Implementation Plan. This process starts with understanding your market and your products' relationship to that market. For the purpose of this assignment you and your group members represent the owners of the new e-business Ensure that your strategy and implementation plans considers digital, SEO, mobile marketing, content marketing and social media - strategies and tactics Demonstrate your knowledge of digital marketing project management Follow the guidelines below to make Digital Strategy and Implementation Plan: 1. Know company and know your market 2. Set the marketing objectives 3. Create digital strategies and tactics for achieving objectives 4. Evaluate Strategies (KPIs) 5. Implement with specifics related to the tools you choose (tools, targets, timelines , budgets) 6. How do you track, analyze and optimize your tactics? Total Marks: Written Report 18 - Workshops 1 each. 2 The report must read as one coherent document and must have the appearance of a single marketing plan report. See notes below in italic. You will likely want to follow this for the external macro environmental section of the report. This assignment is designed to examine: your understanding of concepts taught your application of key concepts your marketing creativity your ability to present your ideas in an interesting and coherent fashion Use proper grammar and spelling in your report. When in doubt contact me -- I am more than willing to answer any questions you might have, to counsel you along the way and to ensure you are on track. When quoting from a website or other source of information be sure to use a citation and reference.

1. Specialty products for Dogs 2. Digital Food Delivery Platform 3. IOT / Smart Connected Home Accessories (E.g. Smart Lights, Doorbells, Cameras) 4. Art/Photography products for Home or Office applications 5. Products for High Performance Sport Training (E.g. Drinks, devices, tools) 6. Local and Seasonal foods - where to find and how to cook - Blog 7. Craft and Jewelry - women 8. Cryptocurrency Digital Products 9. New Bicycle Formats (E.g Electric), Parts or Support 10. New Regulated Adult Products (E.g. Cannabis, CBD products, Education Brands) 11. Reusable and Environmentally Friendly Products (E.g. Reusable utensils, totes, bottles) 12. Sustainable garden products for urban dwellers (E.g. Condo owners)