Make a list of the top 3 issues in Case 3 "Blewminds: Leveraging Influencer Communication Strategies". Number these issues in terms of which should be dealt with first: 1 = should be addressed first, 2 = addressed after 1, 3 = should only be addressed after the first two.

For each issue listed, discuss 2 things:

Why is this urgent for the company? What will happen if they don't act now?

Why is this important for the company? What will this issue effect if it is not addressed