make a Perceptual Maps: Include two maps, be creative as per the dimensions; frame your discussion in

terms of competitive advantage of focal firm (Southwest Airline) versus rivals (Competitors) as per your proposed strategic plan.

Discuss market space that is not yet used by rivals and the benetits or drawhacks of serving this

market space. Comment on how rival firms are repositioning versus how you plan the focal firm to

reposition given your recommendations. use the chart below to answer the question.

Introduction: Southwest Airlines Company-2018 Exhibit 5 Introduction: Southwest Airlines Company-2018 Exhibit 5