Question
Make an online research for a major international marketer such as Coca-Cola, and develop an essay to answer the below questions: 1. What do you
- Make an online research for a major international marketer such as Coca-Cola, and develop an essay to answer the below questions:
- 1. What do you learn about the company's worldwide sales promotions?
- 2. What tactics do you like? Compare them to the sales promotion tactics used by a direct competitor. Are they similar, or very different?
- 3. What are your suggestions for improving its marketing strategy?
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
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