make it not ai detectable: Competitive rivalry within the theme park industry in South$-$East Queensland plays a crucial role in determining success and market position of the company. This area holds a vibrant landscape, home to many well $-$known attractions like Dreamworld, Movie World, and Sea World, alongside South Bank Parklands in Brisbane. Drawing millions of visitors annually, contributing heavily to the tourism economy. $($Porter$,2008).$ Rivalry threatens companies by reducing their economic profits. High level of rivalry can lead to frequent price cutting, frequent introduction of new products by companies, intense advertising campaigns, and rapid competitive reactions such as price matching. Factors influencing competition includes market saturation, pricing strategies, and brand competition. Competitors are thriving off visitor attention, pricing strategies through their ticket pricing, annual passes and promotional offers. Furthermore, brand competition intensifies as each theme park seeks to differentiate itself through unique experiences and attractions. This competitive environment presents both opportunities and challenges for Oceania Disneyland. The region$$s thriving tourism industry and existing infrastructure provides a solid foundation but intense competition from established companies presenting significant hurdles. Disney$$s success in navigating this opportunity relies on their ability to differentiate their offerings and capitalize on its globally recognized brand, producing innovative ideas in the theme park experience, attracting customers, and outperforming its rivals.