Make recommendations to management - essentially a strategic recommendation memo - where you will cover the following:

• Revisit the strategic dilemma(s) you outlined in previous board assignments:
  • Give an overview of the dilemma and the risk it represents
  • Given your analysis do you still believe these dilemmas are relevant and pose a risk? Perhaps you've uncovered something new. IF you found something new, mention the pivot and why.
• Pick one of your Strategic Hypotheses (from previous weeks) and make it a Strategic Recommendation. If it's no longer relevant, make a new one and make the case for why it matters.
  • Discuss WHY you picked the Strategic Recommendation that you've picked
  • List some of the long-term benefits of this recommendation
  • List some of the risks and trade-offs

Stock Price URBN Common Stock NASDAQ Price $27.39 Change +0.1 (+0.37%) Volume 917,143 Data as of 02/14/23 4:00 pm EST Data Provided by Refinitiv. Minimum 15 minutes delayed. Featured News & Events URBN FY23 Q3 Earnings Release and Contact Conference Call Oona McCullough Nov 21, 2022 at 5:15 PM EST Director of Investor Relations oona.mccullough@urbanout.com Document Details Form: 10-K Filing Date: Apr 1, 2021 Document Date: Jan 31, 2021 Form Description: Annual report which provides a comprehensive overview of the company for the past year Filing Group: Annual Filings Company: Urban Outfitters, Inc. - IR Site Issuer: URBAN OUTFITTERS INC.The company's net sales for the scal year 2021 were 3.7% lower than they were the previous year. This was mostly due to lower store sales as a result of pandemic-related store closures and reduced store trafc. .The company was able to achieve a positive net income of $128.6 million in scal year 2021 compared to a net loss of $138.4 million in the prior year. This was driven by reduced expenses and improved gross prot margin. Despite the decrease in net sales, the company was still able to achieve this result. Opportunities and positive aspects of the current business climate include the following: .The company had a signicant increase in digital sales, which climbed by 28% when compared to the previous year and accounted for around 44% of the total net sales. .The ongoing growth in customer engagement and the number of people following the company on social media are both indications that the company's brands continue to strike a chord with its clientele. .The business continues to put money into strategic projects aimed at raising the quality of the client experience. These projects included expanding the company's loyalty program and improving its digital capabilities. Negatives/business risks: .The pandemic continues to pose major risks to the business of the company, including the possibility of additional shop closures or decreased store trafc, interruptions to the supply chain, and labor shortages. .The retail market is expected to continue to be marked by high levels of competition, which may put a damper on both the company's sales and its protability. .Because of the company's reliance on third-party suppliers and vendors, there is a possibility that it could be exposed to supply chain risks, such as disruptions, problems with quality control, and escalating costs