Make the PESTEL analysis for Spain, company Protofy.

Cover the sections all the sections listed below:

Politics:

the level of political stability
the legislative and regulatory framework for business, employment and trade the tax regime, and fiscal policy
programs of forthcoming legislation
the dominant political ideology.

Questions to ask:

When is the next election due?
How likely is a change of government?
Is the government inclined towards interventionist or laissez-faire policies?
What is the government's approach to issues such as tax, competition, corporate social responsibility and environmental issues?
How do sector rules and regulations affect your business?

Economics

Key measures include:

-GDP/GNP
-inflation
-interest rates
-exchange rates unemployment figures wage and price controls fiscal and monetary policy.

Questions to ask:

Is the economy in a period of growth, stagnation or recession? How stable is the currency?
Are changes in disposable income to be expected?
How easily is credit available?

Are trade agreements for imports/exports likely to change?

Social:

-levels of education

-employment patterns

-career expectations

-family relationships

-lifestyle preferences

-trends in fashion and taste spending patterns
-mobility
-religious beliefs

-consumer activism.

Questions to ask:

How much leisure time is available to customers?
How is wealth distributed throughout the population?
How important are environmental issues?
What moral or ethical concerns are reflected in the media?
What might be the impact of an unknown retirement age approach?

Technology:

-investment in research and development

-new technologies and inventions

-Internet and e-commerce developments

-developments in production technology rates of obsolescence

Questions to ask:

Which new technological developments will have implications for my business?
Where are research and development efforts focused, and is there a match with our own focus? How are communication and distribution operations being affected by new technologies?

Legal:

Examples of things which may be influenced by legal factors include:

-current legislation
-future legislation
-international legislation regulatory bodies and processes employment law

-consumer protection Industry-specific regulations competitive regulations.

Questions to ask:

How do the current legal factors affect business?
How might future legislation change and impact?
What regulatory bodies and processes
How does consumer protection affect the business environment?

Environment:

-environmental regulations customer values
-market values
-stakeholder/ investor values global factors

-ecology

Questions to ask:

What are the stakeholder/ investor values – how can this impact?
How might customer values influence how we as a company or our products and service are viewed? How will the existing environmental regulations affect a trading position?