(MAKE YOUR OWN DATA)

Give the following for a $2,000 ski boot. (Ski Boot Company- Focusing on comfort)

Pricing strategy: These ski boots will be pricier than most others on the market- $2,000. They will be sold in exclusive ski shops in high end ski resorts. Sustainable materials cost more but our customers wont mind because of the cause.

Estimated financial pro-forma:

Estimated cost to acquire a customer:

Estimated break-even:

Estimated lifetime value of a customer:

Estimated Churn (customers returns/loss of loyal customers):