a. Point your Web browser to www.baselinemag.com. Locate and read “Hershey’s Sweet Victory” by David F. Carr. In the blinding light of hindsight, which of the common causes of ERP failure did Hershey experience? What could management have done to avoid those problems?

b. The e-business model can be applied very effectively in some industries, but not as effectively in others. You may remember early attempts to establish online grocery shopping with companies such as Web Grocer and Net Grocer. Think of another industry where the value of e-business might be considered questionable. Explain your reasoning.