Making freight transportation convenient and efficient started in July 2013, when Leven Lam Hyuent, Co-Founder and Cheet Esecutive officially launched a mobile application platform for freight transportation in Hong Kong. The app connects customers and drivers for same-day, on-demand deliveries around the world. city Whenever individual or business customers need to move furniture, supplies, goods or even pets in Hong Kong, GoCoVan offers access to more than 30,000 drivers operating a wide range of vehicles, such as vans and trucks, that can meet the customer's needs. The company aims to redefine the everyday logistics experience by providing convenient and efficient service at the customer's fingertips and become the world's number one intra-city logistics platform.

What GoGoVan offers is not a radical new solution. Apply technology to improve a fragmented and inefficient logistics ecosystem. Based on a central data platform with information on more than 150,000 drivers worldwide, GoGoVan redefines the implementation of logistics information in the city it serves by matching the right fleet to the customer instantly, thereby improving last mile efficiency. By using the mobile app, customers no longer need to contact call centers. Individual or commercial customers can save on transportation costs and improve distribution efficiency, without having to own in-house fleets. Furniture and home goods chain PriceRite, although it had its own fleet of vans, tasked GoGoVan with same-day deliveries in Hong Kong. Business customers can choose to pay monthly as all records are displayed on one dashboard, giving businesses flexibility which in turn helps them better manage their cash flow. Some business customers may also benefit from eliminating distribution centers or warehouses, reducing their operating costs. Drivers had to pay monthly to call centers to get work. Now, GoGoVan's mobile app allows them to access a group of customers across the city that was previously out of reach, thereby increasing the utilization of their transportation fleets. As a result, many drivers have seen their income increase by 20 to 30% after switching to a job that uses the mobile app. His business, therefore, ceased by 20 or 30% after seeing that his income was using the transport slips. As a summary, divers have

change to a job that takes advantage of the mother's opportunity To improve its competitive advantage, GoGeven is committed to providing quality services and is determined to get the best drivers. GoOeVan created the mobile application in the city and can therefore make any necessary improvements while the call centers commission the design of the application to a third party. As part of its service quality control, GooVan carries out a detailed evaluation of each potential driver. Applicants must demonstrate that they are qualified. They must also submit photographs of their vans for GoGovan to assess whether they are in adequate condition and maintained in excellent condition: odorless, spotless and comfortable. The GoGovian team spends time on the road with drivers to determine if they are safe and related. A service guide is also provided for drivers. After every cancellation of an order to van divers and for every customer complaint, GoGoVan carefully analyzes each case to ensure continuous improvement.

GoGoVan aims to make the ordering process as simple and seamless as possible. In Hong Kong. For example, after a simple registration, new users can start booking the delivery service online, through a mobile app or by dialing "1234", and indicate their pick-up point and destination, and the type of vehicle (e.g. , van, 5.5 tons). truck or 9 ton truck) that suits your needs. If customers wish to use a 16-tonne truck or other type of vehicle, they can call the GoGoVan hotline. They must log into their account and choose the number of passengers, choice of tunnel (toll rates vary), and pickup time. A quote will be generated in seconds, pending order confirmation from customers. Customers can also choose to pay more for some value-added services, such as forklift rentals, moving. request, overtime waiting, midnight service, pet transportation, etc.
After placing an order, the Godevan system uses Global Positioning System (GPS) technology to locate and send a notification to all drivers at the customer's pickup point dometers and the first driver to respond will receive the work order. . If there is no response within 10 seconds, another alert will be sent in a wider range. Normally, customers can schedule a 15-second notice in case drivers are not available during peak hours, customers can coin 10W bonuses when placing the order to be able to do so. more attractive to drivers and increases the likelihood of considering adding the ability for them to accept the order. Once a driver responds to the order request, customers will see the driver and location information in real time on their device. They just need to wait for the driver's call to confirm the exact pickup point and destination and have the driver perform destination delivery and moving services. At checkout, customers pay the driver and can rate the driver from one to five stars. For each completed delivery order, GoGoVan charges approximately 10% commission

As with many other startups, GoGovan was initially funded with the savings of its co-founders, who pooled their money and collectively raised US$2,564 (or HKD 20,000) as seed capital. Just before its funding ran out, the company received USD 12,821 (or HKD 20,000) as seed capital. HKD 100,000) in seed capital from the Cyberport Creative Micro Fund provided by the Hong Kong government to continue their entrepreneurial journey. GoGoVan subsequently joined the Hong Kong government-backed Cyberport Incubation Program to further develop its business. Since then, he has sought other sources of funding. In 2014 and 2015, the company raised a sum of $26.54 million. In May 2016, it received an undisclosed sum of funding led by Hong Kong private equity firm New Horizon Capital. In July 2018, the company also raised the significant sum of $250 million, led by InnoVision Capital, a San Francisco-based venture capital firm. Additional funding was raised from several other investors, including Alibaba's logistics arm Cainiao, a Russia-China investment fund, Hongrun Capital Qianhai Fund of Funds and 58 Daojia Group. In August 2017, the company merged with 58 Suyun, one of the largest intra-city logistics platforms. in China. This merger presents a complementary advantage for both companies. Post-merger, the combined company continues to be branded as 58 Suyun in China and GoGovan outside China, making it one of the leading online logistics platforms in Asia. The merger also marked a key milestone for GoGoVan as it has become Hong Kong's first tech Unicom, i.e. a startup reaching $1 billion or more in valuation.

Questions

Be sure to answer the following questions in complete sentences, using proper sentence structure and grammar. 

1. Describe knowledge management. What difficulties might GoGoVan have with the knowledge management process?
2. What is one of the key elements of startup success (as described in Module 10 of this course)? Has it proven to be important for GoGoVan? Why or why not?
3. What are innovation networks? What are some of the challenges that companies can face with innovation networks? How has GoGoVan leveraged innovation networks?
4. Consider the business model canvas. What is GoGoVan's main value proposition? What are two other components of a business model? How do they manifest for GoGoVan?