Mallard Corporation uses the product cost concept of product pricing. Below is cost information for the production and sale of 45,000 units of its sole product. Mallard desires a profit equal to a 12% rate of return on invested assets of $800,000.

Fixed factory overhead cost $82,000 Fixed selling and administrative costs 45, 000 Variable direct materials cost per unit. 5.50 Variable direct labor cost per unit 7.65 Variable factory overhead cost per unit. 2.25 Variable selling and administrative cost per unit. 0.90

The markup percentage on product cost for the company's product is