Mallouk is president and majority owner of Creative Planning, Inc. (CPI), a US-based registered investment adviser with approximately $36.2 billion in assets under management. To advertise his business, Mallouk purchases several dozen radio advertisements in the local market. CPIs policies and procedures require that the chief compliance officer or president review and approve any marketing materials or advertising concerning the firm or its services before publication or distribution. All of the radio spots are produced by two local radio hosts who have their own show that airs every weekday morning. Mallouk provides the radio station with copy points for the advertisements and approves the 60-second prerecorded advertisement that the pair record. After a few months, one of the radio hosts becomes a client of CPI. During his live radio program, in conjunction with the prerecorded ads, the host regularly mentions his client relationship with CPI, praises his CPI wealth manager by name, and details his satisfaction with the advisory services he received from CPI. Mallouks actions are:

A. appropriate as long as the content of the advertisements is truthful and accurate.

B. appropriate as long as Mallouk does not provide any benefit to the radio host to highlight his positive experience with CPI.

C. appropriate because Mallouk cannot control or preapprove what the radio host says during his program.

D. inappropriate.

Also write down a brief analysis using the CFA Institute analytical framework (reflect, identify, consider, act)