Malone Golf Club case study

2. Will online reservations impact the staffing of the pro shop?

3. What electronic commerce business model should. Malone Golf Club adopt? Should it auction off tee times at low-demand periods or keep the traditional pricing model in place? What are the financial implications of these options?

4. Should the club consider developing its own online reservation system or outsource this to another company that provides the service for golf clubs?

5. What increase in greens fee and membership revenue will be required to offset the costs of an online reservation system?

6. How will potential online systems integrate with the current tee time system?

7. How might the members and frequent players react to online reservations? Will it be viewed positively or negatively?

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