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Maloney's 1 6 % rule advises marketers to switch strategies once they have reached 1 6 % adoption of any innovation. Which of the following
Maloney's rule advises marketers to switch strategies once they have reached adoption of any innovation. Which of the following represents the new target market after the switch compared to the initial target market?
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Management Information Systems
Authors: Jane Price Laudon, Ken Laudon
11th Edition
013607846X, 9780136078463
