Manage Rivals Deciding to manage rivals did not sit as well with the Board as the alternative. But, they recognize that you have made great choices so far and decide to hear your plan. You let them know that you are considering two tactics. One is to search for new market segments for Schwab’s existing products. The idea is a significant investment and risk but could garner great success. The Board is worried about the financial drain and pushes you to present the other option. You discuss with them a price signaling strategy. You tell them that increasing or decreasing product prices can manipulate the competitors and also garner great insight on their price structure. Which decision do you think the Board will back?