management and cost accounting

Anchorvale also invests substantially in innovation to determine new techniques that can be used to reduce costs in its value chain. The CEO at Anchorvale, Tim Watts, has recently attended a management seminar and has been introduced to the concept of a BSC. Tim believes that the use of a BSC can help focus company efforts to further pursue the company's strategy of being the largest producer of processed sugar in the industry. Required: Identify Anchorvale's strategy, supported by reasons