Management Decisions for Simulation (MARS)

Instructions:

- Under Research & Development, Project Purpose (choose MODIFY PRODUCT OR REPLACE PRODUCT)

- Under Commercialized Products, Market Segment (choose BEGINNER, WINNER, PROBLEM SOLVER, CLASSIC GAMER, NOT ON MARKET for each Product C1, c2, c3, c4), then type the appropriate number for Retail Price/Unit, Wholesale Price/Unit, Advertising, Sales Promotion, Publicity)

- Under Product Distribution, type the appropriate number for the Number Of Sales Personnel and Products C1, c2, c3, c4.

- Under Market Research Reports, select the options for the Number Of Reports Purchased and Total Market Research Expenditures.

Managerial Detail Summary Total Budget: $4,000,000 Total Expenditures: $2,600,000 Amount Over/Under Budget: $1,400,000 Research & Development V V y Number or Ongoing R&D Projects: 0 Total R&D Expenditures: $0 Project C1 Project C2 Project C3 Project C4 Status Approved Approved Approved Approved Total Project Cast $0 SO SO $0 Remaining Cost $0 soll 50 $0 Project Purpose v Current $ Allocation 0 0 0 Product Attributes New Current New Current New Current New Current 7 7 7 7 Adventure 10 10 10 10 Violence 1 1 1 1 Problem Solving 1 1 1 1 Difficulty 10 10 10 10 Skill 7 7 7 7 Action V V v Commercialized Products Number Of Products On The Market: 4 Total Communications Expenditures: $1,000,000 Product C1 Product C2 Product C3 Product C4 Market Segment Beginner Winner Problem Solver Classic Gamer v Retail Price/Unit 550 $50 50 $50 Wholesale Price Unit 525 525 525 Advertising 550.000 550 000 Sales Promotion 575.000 575.000 S75.000 575.000 Publicity 5125,000 5125,000 $125.000 5125,000 $25 Product Distribution Number Of Salespeople: 80 Total Sales Force Expenditures: $1,600,000 Specialty Stores Internet & Other Game Rental Establishments 20 20 20 Mass Merchandisers Number of Sales Personnel 20 Time Allocation Percentage Product C1 25 Product C2 25 Product C3 25 Product C4 25 Total 100% 25 25 25 25 25 25 100% 25 25 25 25 100% 25 25 100% Market Research Reports Number Of Reports Purchased: 0 Industry Market Potential (55,000) Brand Awareness ($2,000) Competative Sales Force Allocation ($5,000) Competitive profitability by Product ($5,000) Customer Satisfaction: Winners (52,000) Customer Satisfaction: Classic Gamers ($2,000) Retailer Customer Satisfaction: Winners ($2,000) Retailer Customer Satisfaction: Classic Gamers ($2,000) Total Market Research Expenditures: SO Perceptual Map ($2,000) Competitive Promotional Expenditures ($5,000) Competitive Sales Force Time Allocation (85,000) Customer Satisfaction: Beginners ($2,000) Customer Satisfaction: Problem Solvers ($2,000) Retailer Customer Satisfaction: Beginners ($2,000) Retailer Customer Satisfaction: Problem Solvers ($2,000) Managerial Detail Summary Total Budget: $4,000,000 Total Expenditures: $2,600,000 Amount Over/Under Budget: $1,400,000 Research & Development V V y Number or Ongoing R&D Projects: 0 Total R&D Expenditures: $0 Project C1 Project C2 Project C3 Project C4 Status Approved Approved Approved Approved Total Project Cast $0 SO SO $0 Remaining Cost $0 soll 50 $0 Project Purpose v Current $ Allocation 0 0 0 Product Attributes New Current New Current New Current New Current 7 7 7 7 Adventure 10 10 10 10 Violence 1 1 1 1 Problem Solving 1 1 1 1 Difficulty 10 10 10 10 Skill 7 7 7 7 Action V V v Commercialized Products Number Of Products On The Market: 4 Total Communications Expenditures: $1,000,000 Product C1 Product C2 Product C3 Product C4 Market Segment Beginner Winner Problem Solver Classic Gamer v Retail Price/Unit 550 $50 50 $50 Wholesale Price Unit 525 525 525 Advertising 550.000 550 000 Sales Promotion 575.000 575.000 S75.000 575.000 Publicity 5125,000 5125,000 $125.000 5125,000 $25 Product Distribution Number Of Salespeople: 80 Total Sales Force Expenditures: $1,600,000 Specialty Stores Internet & Other Game Rental Establishments 20 20 20 Mass Merchandisers Number of Sales Personnel 20 Time Allocation Percentage Product C1 25 Product C2 25 Product C3 25 Product C4 25 Total 100% 25 25 25 25 25 25 100% 25 25 25 25 100% 25 25 100% Market Research Reports Number Of Reports Purchased: 0 Industry Market Potential (55,000) Brand Awareness ($2,000) Competative Sales Force Allocation ($5,000) Competitive profitability by Product ($5,000) Customer Satisfaction: Winners (52,000) Customer Satisfaction: Classic Gamers ($2,000) Retailer Customer Satisfaction: Winners ($2,000) Retailer Customer Satisfaction: Classic Gamers ($2,000) Total Market Research Expenditures: SO Perceptual Map ($2,000) Competitive Promotional Expenditures ($5,000) Competitive Sales Force Time Allocation (85,000) Customer Satisfaction: Beginners ($2,000) Customer Satisfaction: Problem Solvers ($2,000) Retailer Customer Satisfaction: Beginners ($2,000) Retailer Customer Satisfaction: Problem Solvers ($2,000)