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Management Information System Please answer the following question QUESTION 1 All of the following are primary business processes, except: Customer relationship management Targeted marketing Technology

Management Information System

Please answer the following question

QUESTION 1

  1. All of the following are primary business processes, except:

    Customer relationship management

    Targeted marketing

    Technology development

    Just-in-time warehousing

QUESTION 2

  1. All of the following are competitive forces in the marketplace except:

    Alliances

    Competition

    Substitutes

    Bargaining

QUESTION 3

  1. All of the following are basic competitive forces discussed in the text except:

    Rivalry of competitors

    Threat of substitutes

    Bargaining power of suppliers

    Bargaining power of competitors

QUESTION 4

  1. All of the following can be used to counter competitive forces in the marketplace except:

    Alliances

    Growth

    Innovation

    Bargaining

QUESTION 5

  1. All of the following are support processes, except:

    Customer relationship management

    Procurement of resources

    Technology development

    Employee benefits intranet

QUESTION 6

  1. Becoming a low-cost producer of products and services in an industry is an example of a(n):

    Cost leadership strategy

    Differentiation strategy

    Innovation strategy

    Growth strategy

QUESTION 7

  1. Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of:

    Monopolistic enterprise

    Locking in the customer

    Growth strategies

    None of the above is correct

QUESTION 8

  1. The value chain framework can be used to view a firm as a series, a chain, or a network of basic activities that:

    Add value to its products and services, and thus add a margin of value to the firm.

    Lower costs along the product development chain.

    Create the perception of value and goodwill to employees.

    Create a smooth-flowing chain of events between the supplier and the customer.

QUESTION 9

  1. Using an information system to make customers and/or suppliers reluctant to change to another competitor is called:

    Growth strategy

    Building switching costs

    Creating alliances

    Raising barriers to entry

QUESTION 10

  1. When a firm develops ways to differentiate their products and services from their competitors', it is pursuing a _______________ strategy.

    differentiation

    alliance

    innovation

    marketing

QUESTION 11

  1. Which of the following is a primary business process?

    Collaborative workflow intranet

    Targeted marketing

    Technology development

    Procurement of resources

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