Question
Management Information System Please answer the following question QUESTION 1 All of the following are primary business processes, except: Customer relationship management Targeted marketing Technology
Management Information System
Please answer the following question
QUESTION 1
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All of the following are primary business processes, except:
Customer relationship management
Targeted marketing
Technology development
Just-in-time warehousing
QUESTION 2
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All of the following are competitive forces in the marketplace except:
Alliances
Competition
Substitutes
Bargaining
QUESTION 3
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All of the following are basic competitive forces discussed in the text except:
Rivalry of competitors
Threat of substitutes
Bargaining power of suppliers
Bargaining power of competitors
QUESTION 4
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All of the following can be used to counter competitive forces in the marketplace except:
Alliances
Growth
Innovation
Bargaining
QUESTION 5
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All of the following are support processes, except:
Customer relationship management
Procurement of resources
Technology development
Employee benefits intranet
QUESTION 6
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Becoming a low-cost producer of products and services in an industry is an example of a(n):
Cost leadership strategy
Differentiation strategy
Innovation strategy
Growth strategy
QUESTION 7
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Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of:
Monopolistic enterprise
Locking in the customer
Growth strategies
None of the above is correct
QUESTION 8
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The value chain framework can be used to view a firm as a series, a chain, or a network of basic activities that:
Add value to its products and services, and thus add a margin of value to the firm.
Lower costs along the product development chain.
Create the perception of value and goodwill to employees.
Create a smooth-flowing chain of events between the supplier and the customer.
QUESTION 9
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Using an information system to make customers and/or suppliers reluctant to change to another competitor is called:
Growth strategy
Building switching costs
Creating alliances
Raising barriers to entry
QUESTION 10
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When a firm develops ways to differentiate their products and services from their competitors', it is pursuing a _______________ strategy.
differentiation
alliance
innovation
marketing
QUESTION 11
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Which of the following is a primary business process?
Collaborative workflow intranet
Targeted marketing
Technology development
Procurement of resources
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