Management of a Rent-A-Car Agency has 40 cars for rental to public and a few corporates. Some take the car for a day, two days ...... up to a week too. The Manager finds that during school / college vacation breaks, and Christmas break, all cars are utilized. But she also finds that during the periods in between, the utilization drops to average of 60% only.

Discuss the methodology which she might deploy to move towards 85 to 90 % utilization of cars during the lean periods.