manager a company customer churn* as a major threat to the company's growth. As an analyst and ML engineer, you are involved in a series of meetings where you discuss whether the right way to combat churn is reactive or proactive. You arrive at the conclusion that it would be more productive to concentrate your efforts on preventing future churn rather than trying to bring back churned customers or expanding the new customer base at the rate that makes up for churn. *Customer churn is the loss of customers or clients and happens when customers decide to stop doing business with a company. Business understanding Data understanding Data preparation Modeling