Managerial Accounting 19th ed.

Inernet Case: Target Costing and th Internet. C3. Assume that you work for a company that want to develop a product to compete with Kindle. Why would youur comany's manageement want t use target costing to help in its development. of a competitive e-book reader>? What retali price would you suggest be used as a basis for target costing? Assuming a desired profit of 25% of sellng price, what is the resulting target cost? What actions should the company take now?