MANAGERIAL ECONOMICS

AMC Theatres is experiencing or emerging from significant economic, social, personal distress as a result of the fallout from an adverse economic event(s) that threatens to significantly impair or shut down the firm. You are writing as a member of a managerial economics consultancy (made up of you and the other class members assigned to you group) with no way of predicting the course of the challenges being faced or what the economic climate will be like in the future. Your job is to tell the firm that hired your consultancy how they might be able to recover and prosper. Begin by providing a background and history of the firm and their place in the industry/economy they operate in. Historical information is to be brief - no more than a page. More important is their current status - but not the most important. The firm you are consulting for knows its history and is primarily interested in learning about what they can do in the present and near future - this is where the majority of your work should be. Detail the challenges they face at present and may encounter in the days ahead. Frame these challenges in the context of the real risks and uncertainties being dealt with. With the goal of helping the firm to eventually reach a fully functioning and healthy, profitable state, you are to provide innovative recommendations for what actions they should take to deal with these successfully under conditions of risk and uncertainty.The material should be based on what you gain from sound industry/firm/economic/societal research and the application of a broad range of concepts and theories covered in this course, with more from economics and other relevant areas added at your discretion.

DO NOT USE SWOT etc. forms that are not suited to the specifics of the present and near future.