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Managerial Report Develop a model that can be used to determine the advertising budget a Flamingo Grill. Include a discussion of the following in your
Managerial Report Develop a model that can be used to determine the advertising budget a Flamingo Grill. Include a discussion of the following in your report. 1. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each medium. Show the total exposure and indicate th advertising budget? ranges indicate about how sensitive the recommended solution is to HJ's exposure e total number of potential new customers reached. 2. How would the total exposure change if an additional $10,000 were added to the 3. A discussion of the ranges for the objective function coefficients. What do the 4. After reviewing HJ's recommendation, the Flamingo's management team asked rating coefficients? how the recommendation would change if the obiective of the advertising cam- paign was to maximize the number of potential new customers reached. Develop the media schedule under this objective. 5. Compare the recommendations from parts 1 and 4. What is your recommendation for the Flamingo Grill's advertising campaign
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