Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketir communications about $5-$Hour Energy$-$a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation?

Consumers living on the West Coast with high household incomes $=$ demographic

Individuals with an active lifestyle $=$ psychographic

All of the answers are correct.

Senior citizens $(65$ years and older$)=$ psychographic

Long$-$haul truck drivers and college students $=$ demographic