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Managers at Gap Inc. formerly one of the top retail chains, are reported to have made a series of decisions that hurt the company: They

Managers at Gap Inc. formerly one of the top retail chains, are reported to have made a series of decisions that hurt the company: They expanded so rapidly that the chain lost touch with customers; they tried to copy the successful approach of rivals rather than charting their own course; they cut quality to reduce cost; they shifted from one fashion approach to another as each one failed to appeal to customers, and so on. What techniques would you recommend Gap managers use to improve the quality of their decisions

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