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Managers need to understand the impact of international economic events on the level of economic activity in the domestic economy and in those countries where

Managers need to understand the impact of international economic events on the level of economic activity in the domestic economy and in those countries where they have substantial markets. Managers must also be able to analyze the implications of these changes for the competitive strategies of their own firms and those of their major competitors.

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Choose one of the following five global companies and investigate the company's earnings in its latest quarter. Explain how currency fluctuations across the globe have affected earnings. Search each of the latest financial reports to find such information. Make sure you research the information from the perspective of currency fluctuations on revenue, earnings, and global market share. This will require 400-600 words of APA style narrative with at least three sources of information from credible sources.
    1. Caterpillar
    2. Procter and Gamble
    3. John Deere
    4. YUM! Brands (KFC, Taco Bell, and Pizza Hut)
    5. Coca Cola
  3. Your initial response should be 400 to 600 words in length and include three academic sources that are properly cited. It is due by the end of the fourth day of the workshop.

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