Managers of NovelTech, which sells electronic products to governmental clients, believe that NovelTech can use its expertise and technological advantages for producing a novel smart TV to be marketed to the general public. They believe this will help the company. expand its market and improve its bottom line. What is the first step for NovelTech in expanding into this new market? Raising the capital that is needed for such a move Initiating an advertisement campaign Hiring the right personnel. Evaluating consumer demand for the new product